The Effect Of Plus-Size Models On Obesity Rates

Is the proliferation of plus-sized models in mass-market advertising actually fueling rising obesity rates? Someone looked into it, and you may be surprised by what they found.

Researchers at Simon Fraser University in British Columbia found that the more subjects are exposed to advertising featuring plus-sized models, the less healthy choices they're likely to make.

"[Participants] displayed a greater intended or actual consumption of unhealthy food and a reduced motivation to engage in a healthier lifestyle," researchers wrote.

However, study co-author Brent McFerran adds that, on the other hand, "stigmatizing such bodies fails to improve motivation to lose weight."

In other words, plus-size models have nothing to do with obesity rates because people are just doing what they want regardless?

YOLO then.