Drake’s “In My Feelings” Breaks Single-Week Streaming Record
Streaming records must hate Drake because he keeps breaking them. Drizzy's latest coup is the single-week record for most U.S. streams for an individual song.
Billboard reports that "In My Feelings" racked up 116.2 million U.S. streams in the week ending July 19, according to Nielsen Music. That's the most of all-time, passing Baauer's 2013 hit "Harlem Shake." Six of the other top ten weeks belong to Drake's song "God's Plan."
Like Baauer's dubstep track, "In My Feelings" was boosted by a viral dance challenge on social media. For weeks, famous and non-famous fans, from Odell Beckham Jr. to Will Smith, have shared clips of themselves dancing to the song in the style of Instagram comedian Shiggy.
The phenomenon boosted the track last week to No. 1 on the Hot 100, where it remains this week. Cardi B sits again at No. 2 and No. 3, with her song "I Like It" and her appearance on Maroon 5's "Girls Like You," respectively. Juice Wrld's "Lucid Dreams" rose to No. 6.
The new record is just Drake's latest since Scorpion dropped on June 29. The project also broke Spotify's record for most single-week streams in the U.S. and the record for most single-day streams on any individual platform, on its way to becoming the first album to reach one billion global streams in a week.
Drake originally celebrated "In My Feelings" hitting No. 1 by partying with Shiggy himself.
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